The CrowdStrike 24 Hours of Spa has announced a new partnership with Monster Energy ahead of this summer's 75th edition (29 June – 2 July).
Reprising a successful relationship that began in 2019, the global energy drink manufacturer will make its presence felt on-site at Spa-Francorchamps, with the Monster Village, situated in the Fan Village, providing fans with plenty of off-track entertainment.
"We are thrilled to partner up for the 75th edition of the CrowdStrike 24 Hours of Spa," said Roy Van Kempen, Senior Marketing Manager Benelux for Monster Energy. "This event has a storied legacy and represents the pinnacle of endurance racing, which perfectly aligns with Monster Energy's brand values. We are looking forward to an incredible weekend of racing and entertainment."
The attractions at the Monster Village will range from race simulators to a barber stand. There will also be a live demonstration by the legendary Fred Crosset, with the 10-time Belgian Trials Champion showcasing his one-of-a-kind skills for the crowd. His performance will be accompanied by the official Monster DJ, Ma1a, who will perform at the Monster Energy booth.
"As a brand that is deeply passionate about motorsports, we are excited to bring our unique Monster Energy experience to the fans during this iconic event and engage with them through our thrilling activations at the Monster Village," added Van Kempen.
As part of the partnership, Monster Energy is offering an exclusive opportunity to its community to win tickets to the 2023 CrowdStrike 24 Hours of Spa. Simply visit monsterenergy.com/promotions for a chance attend the world's biggest GT race.
“We are delighted to continue our partnership with Monster Energy for the 75th CrowdStrike 24 Hours of Spa,” commented the event’s General Manager, Laurent Gaudin. “Not only is the brand synonymous with motor racing, but it also adds something unique to the programme through the activations it has planned at the Monster Village.
"The CrowdStrike 24 Hours of Spa prides itself on being more than a race and this kind of off-track entertainment offers fans something extra. We thank Monster Energy for their support and look forward to putting on a spectacular show.”
This year's CrowdStrike 24 Hours of Spa will run over the weekend of 1-2 July, with track activity beginning on Tuesday 27 June and continuing throughout the week. Support action comes from the Lamborghini Super Trofeo, Formula Regional European Championship by Alpine, GT4 European Series, GT4 Scandinavia, GT1 by Curbstone and the all-new McLaren Trophy Europe, while a pair of esports races will be staged at the on-site Fanatec Arena.
Ticket options begin with Thursday/Friday access and run to the immersive General Entrance + Paddock ticket, which covers Thursday through Sunday and allows access around the circuit and to grandstands, the Fan Village, the Saturday night music concert and the paddock. Click here for more information.
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