ROWE

ROWE

FANATEC GT WORLD CHALLENGE POWERED BY AWS OFFICIAL LUBRICANT PARTNER

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Beginning in 2024, ROWE with its industry-leading lubricants will be the official lubricant partner for the Fanatec GT World Challenge Powered by AWS series in Europe, Asia, and the United States. It will also lend its support to the ROWE Pole Award, which will be presented to the overall pole-sitter at the conclusion of each qualifying session. 

This agreement builds on an existing partnership in the United States, which encompassed both lubricant partnership and the ROWE Pole Award in Fanatec GT World Challenge America Powered by AWS throughout the 2023 season. 

Founded in 1995, ROWE has quickly expanded from a single workshop into a globally operating company whose products are offered in 80 countries. Despite its growth the company remains family-owned, led by its founder Michael Zehe and his daughter, Dr. Alexandra Kohlmann. 

It also enjoys a direct link with GT competition thanks to ROWE Racing. The German team is among the most successful in the sport and has shown particularly well at endurance events. Its notable achievements include overall wins at the CrowdStrike 24 Hours of Spa in 2016, 2020 and 2023, as well as at the 24h Nürburgring in 2020. 

With their shared focus on performance and efficiency, SRO and ROWE are set to embark on a mutually beneficial collaboration during the years to come.